Libelty SEO


Atlanta PPC - Pay Per Click

Setting up a paid campaign with Google is incredibly easy. Making a good return on your investment isn't. The express accounts especially are designed to get as much money out of you as possible. Most of the time, the only help that you will receive is in the form of increasing your bids or monthly budgets.

It doesn't have to be this hard.

We can help you get a controlled campaign running and get people calling for a fraction of a cost.

Pay-Per-Click for Businesses

If you own a small to medium-sized business and you are considering using Pay-Per-Click (PPC) advertising there are a number of matters to keep in mind.

  1. Establish a Budget
  2. Even if you are using a restricted budget, it’s still possible to establish a successful PPC campaign which will provide a healthy return on investment.

  3. Keywords
  4. Once you’ve set your budget, creating a keyword list becomes the top priority. Whatever business you are in, you can use the Google AdWords Keyword Tool, which is free to use. What this tool does is to not only provide traffic estimates but also cost evaluations. Additionally, it will offer a variety of related keywords to your seed keyword phrases.

  5. Ad Copy for Landing Pages
  6. The purpose of ad copy is to ‘pull’ people in. There’s a fairly well-known acronym that pertains to good ad copy which is used by many marketers and that is known as AIDA:

    Attention - create awareness and grab the potential customer’s attention
    Interest - heighten the consumer’s level of interest either by providing advantages or by offering a special promotion or discount
    Desire - persuade the potential customer that they require your service or product
    Action – provide a call-to-action (CTA). For example, ‘buy now’, ‘make a call today’, ‘sign up for our newsletter’, and more…

    Once the ad has been devised, do be sure that the information that the potential customer will find is entirely relevant. If it’s not, then all that time as well as money that you invest in your PPC campaign will be for nothing. What you will find is that potential customers will no longer be potential customers – they’ll hit the ‘Back’ button as soon as they arrive on your page.

  7. Actuate Your Goals and Closely Monitor the Data
  8. With a PPC campaign, there are a few data points that should be monitored closely:

    • Clicks
    • Impressions
    • Click-through rate (CTR – the number of clicks which is then divided by the number of impressions)
    • Conversions
    • Spend
    • Rate of conversion (conversions divided by number of clicks)
    • The cost of conversion
    • The cost per order
    • The cost per lead
    • The overall return

Given some time, you will collect a large amount of data, which in turn, will allow you to figure out what is converting well. In which case, you can then adjust your keywords and also your bids accordingly, thereby maximizing your profits.

Here at, we specialize in creating highly successful PPC campaigns for our clients. Why not get in touch with us today for a free consultation about how we will help you to increase your business’ pay-per-clickprofits.